The Customers

Working at Booster Juice has given me a first-hand chance to see what kinds of customers purchase the products.  I would classify the customers in three categories:

·         Families with young kids

·         Regulars coming back for their quick and healthy snack

·         People trying it for the first time

The first group, families with young kids, consists of parents buying smoothies for their selves, while picking up a tasty, and fruit filled snack for their children.  The Snack Size smoothie contains a full serving of fruit and is perfect for a young picky eater because of the delicious taste.

The regulars always know what smoothie or juice drink they would like, and any special requests to add, omit or substitute ingredients.  This group is important because it includes the frequent buyer, and admirer of the Booster Juice brand. 

Finally the people trying Booster Juice for the first time are identified by the look on their face when trying to decide on the flavour of smoothie they would like.  After I ask a few questions regarding their favourite fruit, I can give some helpful suggestions.  In my experience, the first time buyer never complains about the difficult choice they made.

 

(Source:  http://wbfamily.blogspot.com/2011/08/honouring-jack-boys-and-i-head-downtown.html)