How it Started

  The two founders of Booster Juice, friends Dale and Jon decided after a camping trip to the United States that a Juice Bar is just what Canada needed.  After carefully studying the Juice Bar market, Dale started his research and development of the product.  Dale worked for 5 months, 18 hours a day to finalize the perfect recipes for juices and smoothies, using various ingredients, blenders and other equipment.

  With the help of his neighbors taste testing his experiments the first Booster Juice store had its grand opening in Sherwood Park, Edmonton.  Due to the cold Edmonton winters, the sale of smoothies declined. 

  To improve profits, Dale and Jon started selling franchises.  With 15 new franchises opening within one year it was clear that they had found success by marketing healthy alternatives to the active and health conscious consumer.

  After the successful 150 plus stores in Canada they started going international in 2003.  Booster Juice now has almost 500 stores in 6 countries, and in 3 continents!

Source:  http://www.grocery.com/booster-juice/

Booster Juice President and CEO Dale Wishewan with Jose Bautista, a Toronto Jays superstar, who recently signed an endorsement deal with Booster Juice.
Source:  http://www.strategicobjectives.com/category/blog/page/2/